Business Adaptability & Mastering the Fundamentals of Marketing with Eric Berman Episode 17

Steve Rodgers
May 18, 2022
2 min read

How soon should you monetize your idea or business? Some entrepreneurs and companies want to quickly jump in on the selling part immediately because that’s where the money comes in. After all, why are we in business if we’re not going to create profit from it?

However, there are 2 essential elements that you need to know before you consider going to market and reaping the sales: to build strong foundations first for your business and to know its identity and story through brand. Some people tend to skip this part, and it will only be a matter of time before they realize a lot of money and time has been wasted on ads or other quick selling activities. So for any business or entrepreneur that wants to make it big and maintain its longevity over time, some essential questions to ask are what do you do, and why do you do it?

Build, Brand & Monetize is the motto of Brandetize and its co-founder, Eric Berman. Eric is a Brand & Marketing Expert. In this episode, he shares his 1st-hand experience & knowledge in marketing and building a brand that will represent your values. In this episode of The Alchemy of Business, he and our host, Steve Rodgers, talk about their experiences and share tips on dealing with the challenges. Listen or watch this week’s episode and gain more knowledge about marketing, life, and business

Timestamps

5:34 The upside of Covid-19

11:49 Picking yourself up

23:41 Business is like marriage

33:29 Adaptability in business is what makes it successful

44:55 Why culture is vital in any business

53:22 We are all connected

About Eric

Eric Berman is the founder and CEO of Brandetize, a full-service, performance-based digital marketing agency in San Diego, CA. He was one of the co-founders of CollegeClub.com, the largest and most visited college site on the internet, in 2000. At CollegeClub.com he raised $75 million, oversaw several acquisitions, and helped manage employee growth from 3 to 400.

In 2001, Eric built the online business for world-renowned speaker, author, and thought-leader, Brian Tracy. After a lot of success in a short amount of time, other brands started reaching out to have Eric help their businesses grow in the same way. This was when Eric decided to form Brandetize with his partners. Eric has been growing businesses for over 25 years and has a passion for helping others scale their companies and grow the bottom line through high-value digital marketing.

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